The Video Interactive Platform (VIP) bridges the communication gap between publisher content, viewer interest and the advertiser by connecting relevant ads to the publisher’s media being consumed by the viewer.
The method used to do so is what differentiates Vendio from any other advertising instrument currently available today.
Vendio implements a proprietary tagging algorithm appended to a piece of video content at specific times during a specific video duration, selected by the publisher. These tags accurately describe the visual content being displayed during the specific duration of time selected. The data within the tags and asset information is then shared with potential advertisers of the publisher’s choice, who then select the best advertisement to match the specific content tagged by the publisher.